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January 6, 2020

[Infographic] How Does Your Content Fit in the Customer Lifecycle?

Perfect Your Timing

The right content in front of the right person at the right time. That’s the goal of personalized marketing.

Personalizing your marketing isn’t something you can put off any longer. In fact, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that’s personalized to them.

A great way to start is by breaking down your content strategy by customer lifecycle stages. Different types of content should be presented to your audience at each stage in their lifecycle.

This infographic will help you sort your existing content into lifecycle stages, and brainstorm ideas for new content.

Make sure to check out the Ultimate Guide to Content Mapping to learn more about how to personalize your content strategy.

Check out the infographic below for a comprehensive list of the types of content that work for each lifecycle stage.

Content Types by Customer Lifecycle Stage

Want to learn more? Read our Ultimate Guide to Content Mapping.

Psst… it’s loaded with free templates!


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